In 2010, the idea emerged of creating lists of low-value health care activities as a way to confront rising medical costs and encourage cost-conscious care. The Good Stewardship Working Group and Brody pioneered the idea of “top 5” lists, leading to the Choosing Wisely campaign. Building on this momentum, there has been widespread interest in proposing additional lists. In 2012, the Swiss Society of General Internal Medicine committed to creating a list for Swiss ambulatory internal medicine.
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